Unlocking Poland's potencial.

Bringing it to the world.

Poland has many reasons to inspire admiration. We have talent, innovation, courage, and women’s entrepreneurship that has been transforming the economy and society for years. The We Did It Foundation was created to strengthen this potential, build pride in Polish achievements, and showcase them to the world. Because growth begins when we are able to recognize our own strength.

President of We Did It In Poland Foundation

What Do We Do?

Sukces Pisany Szminką

We Did It In Poland

DEI Champions

Ikonka przedstawiająca megafon

Social campaigns

Ikonka przedstawiająca doradztwo i szkolenia

Consulting and training

Our Mission

We Did It Foundation is a strategic platform connecting business, innovation, culture, and public leadership to strengthen Poland’s global visibility and competitiveness.

The foundation expands the work of Sukces Pisany Szminką (Success Written in Lipstick), an organization founded in 2008 by Olga Kozierowska, which became Poland’s first and one of the most influential platforms supporting women’s entrepreneurship, leadership, and economic empowerment.

For over 18 years, Sukces Pisany Szminką has worked to reshape the narrative around women in business, mobilize leaders, and strengthen the role of diversity and inclusion in economic development. Through large-scale initiatives, research, national campaigns, and partnerships with leading corporations and institutions, the organization has influenced public debate and empowered thousands of women to grow their businesses and leadership impact.

Building on this experience and network, We Did It Foundation was created as the next step – broader in scope and international in ambition. We expands this work to a wider mission: promoting responsible leadership, modern national pride, and the global visibility of Polish innovation, talent, and achievements.

Our work operates at the intersection of economic development, strategic communication, and social impact. We design initiatives that reshape public narratives, elevate national achievements, and strengthen collaboration between business, institutions, and society.

We Share

Podcasts

Reports

Articles

Our Inclusion Partners

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Logotyp BNP Paribas
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Logotyp Lidl
Logotyp Lipton
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McKinsey
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Logotyp Philip Morris Polska
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How Others See Us

"The IncludedPlus Foundation is made up of people dedicated to the ideals of equality and diversity. They effectively lead this necessary and important project through the turbulent and constantly changing economic, political, and social environment. Olga Kozierowska has been passionately advocating for equality for years, inspiring others to act and sharing knowledge, while also supporting women's entrepreneurship and creating a space for exchanging best practices. In this way, she helps us all overcome barriers and include more groups in making the environment more friendly and open."
Przemysław Gdański
Przemek Gdański
CEO, Bank BNP Paribas
"Diversity is a fact, and inclusivity is a choice that companies should make. Working with the IncludedPlus Foundation offers the chance to participate in the discourse on equality and diversity in business. The foundation encourages leaders to set the tone for inclusive actions, translating it not only into a business need but also a societal obligation. Collaboration with the foundation is a crucial support point for me in realizing the mission of building and promoting a company culture that centers around people."
Joanna Świerzyńska
Joanna Świerzyńska
Managing Partner, Deloitte in Poland, the Baltic States and Ukraine
"The IncludedPlus Foundation plays a crucial role in promoting diversity and equality in Poland. Its efforts for diversity, especially women's rights, bring real changes, inspiring and supporting women in their fight for rights. The foundation effectively combines education, substantive support, and social campaigns, building a more inclusive and just society in our country."
Łukasz Chałaczkiewicz
Łukasz Chałaczkiewicz
President of Lipton Teas and Infusions in Eastern Europe